Yesterday Surescripts announced their new Clinical Interoperability Services:
- Extended Network Connectivity – As a network of networks, Surescripts will support and enable the exchange of all types of clinical messages between EHRs, HIEs and health systems that, today, are not connected with each other.
- Net2Net Connect – Allows health systems and technology vendors that already support clinical information sharing within their network to connect to Surescripts in order to receive and send clinical information outside their network (December 2010).
- Message Stream – Secure messaging tools for health systems and technology vendors to enable their physicians to electronically exchange clinical information (December 2010).
- Clinical Message Portal – Simple connectivity tools intended for providers that, today, do not have an EHR system to send and receive clinical messages. (January 2011).
Many others have recapped the new Surescripts network, so I’ll simply point you to a few of these resources:
- Surescripts press release
- Surescripts website — Clinical Interoperability Services
- “Surescripts, a Defacto NHIN”, John Moore, Chilmark Research
- “Surescripts goes beyond e-prescribing” John Halamka, Life As A Healthcare CIO
- “Surescripts launching online health-care records network”, Washington Post
- ”Push for better ways to share e-health records”, Washington Post
Here are my 6 first-take reactions.
1) The real news here is the rapid uptake of the “The Direct Project” (formerly known as NHIN-Direct).
What’s The Direct Project? The Direct Project specifies a simple, secure, scalable, standards-based way for participants to send authenticated, encrypted health information directly to known, trusted recipients over the Internet. It’s well worth your time reading and understanding The Direct Project Overview.
The Direct Project is creating the standards for a new category of service provider — a HISP (health information services provider). Think of a HISP as an extension of your ISP (Internet Services Provider) for health information.
My hat is off to project coordinator Arien Malec and his dedicated teams — they have moved mountains in a very short time.
2) It’s a nhin, not “the” NHIN. While John Moore characterized Surescripts network as a “Defacto NHIN” (the Nationwide Health Information Network URL), it’s more accurate to describe this as a “nhin” — a nationwide health information network, but likely only one of many proprietary but technologically open networks to come.
Who else? There are many possibilities. Other transaction network companies (e.g., NaviNet, Emdeon, Availity) will consider extending their existing networks into clinical data exchange. Other possible entrants include local HIEs (Health Information Exchanges), EHR software companies, HIE software companies, traditional ISPs (e.g., Comcast), hospitals, etc. My mom is working on a creating a HISP in her garage…write me before 10 pm and I can get you 10% off the first month’s service.
3) It’s more competitive than complementary to HIEs. The Surescripts press release and John Halamka describe this network as complementary to existing HIE initiatives. However, John Moore believe it’s competitive.
I’m with John Moore on this one. While I agree that HIEs should view HISPs as complementary, I believe they’re more likely to view them as competitive. Here’s my sense of how HIE executives will view the Surescripts announcement:
“Those buzzards at Surescripts! They picking off the low-hanging fruit — high value, low effort health data exchange. That’s exactly what we’ve been planning to do. If a doctor signs up with Surescripts, they will have less need to sign up with our regional HIE, and that’s less money for us. The Feds are spending $600 million to promote HIEs and then they turn around and enable this new competitor. I’m going to write my congressman and demand protection those buzzards.”
The likely result: Surescripts network further weakens the already shaky business models and value propositions of regional HIEs.
4) It’s a platform. This allows others to build novel applications on the platform. The Surescripts press release already references applications being developed by their partner Kryptiq.
5) It’s disruptive. We already talked about HIEs. How about HIE software vendors? EHR software vendors? Hospitals? The Surescripts network tends to commoditize the exchange of health information; the next value creation challenge will be to use the data to improve outcomes and lower costs.
6) There’s potential for first-mover advantage. Think of signing up with your own ISP — once you have one, why would you need another? and why would you switch if you’re getting good service?
Surescripts will certainly look for ways to create switching costs for customers — convenience, pricing, value added applications.
However, this is very different that the type of switching costs we’ve traditionally experienced in health IT. The previous approach has been to create switching costs based on non-interoperability of data — you can’t easily move patient data from one EMR vendor’s software to another EMR vendor’s software.
Overall — this is a very positive development for those of us envisioning a world of interoperable, modular, open, secure health information exchange.
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Tags: business model, disruptive innovation, EHR, EMR, health IT, HIE, hospital, interoperability, NHIN, open, platform, Surescripts