What’s stunning about this deal is who its NOT with. The AMA chose NOT to partner with any of the incumbent electronic medical record (EMR) companies, e.g., Allscripts, GE, Epic, NextGen, or many others.
For those of you who have not seen earlier posts in this series, please understand that the reference to “goes to the dogs” is a great compliment.
In a joint press release, the American Medical Association and Covisint unveiled an agreement yesterday:
Compuware Corporation (NASDAQ: CPWR) announced today that its Covisint subsidiary signed an agreement with the American Medical Association (AMA) to deploy an innovative health information exchange solution delivering value to its 240,000 member physicians and the physician population at large….
Covisint will enable AMA physicians to have access to a variety of health information technologies via an AMA-branded, web-based solution. The AMA said it will use the Covisint platform to deliver to physicians a variety of products, services and resources aimed at increasing medical practice efficiency and facilitating the adoption of health information technology (HIT), including help with implementing electronic health records (EHRs). Current product categories that the AMA is exploring include: practice management tools, resources for professional development and clinical management services. The new platform will provide personalized content, search capabilities and learning and networking opportunities, among other valuable offerings
The features of Covisint’s offering are described on its website.
This deal is a slap in the face to incumbent EMR vendors who have been attempting to develop the electronic plumbing in physicians’ offices for the past decade. You could interpret it as a vote of no-confidence in EMR vendor abilities to develop these web-based collaboration and care coordination tools. It’s at least a strong expression of “we’re not going to wait around to see whether you can extend your existing EMRs with these types of capabilities”.
What are some other possible implications?
- How will the AMA apply it’s political weight toward defining critical HITECH terminology such as “certification” and “meaningful use” of EHR technology.
- Will the Covisint offering qualify for reimbursement under HITECH legislation? Covisint’s current offering doesn’t appear to have the functionality of a traditional EMR.
- How will the offering be priced? Can the AMA bring enough buying power to significantly reduce prices to physicians?
- Will anyone actually buy the AMA branded Covisint offering? The AMA has been losing membership over the years. It does not have a reputation of cutting good business deals on behalf of members. Finally, the AMA is specialist dominated, and while specialists are important, its far more strategic for the government to connect primary care physicians.
- How will incumbent EMR vendors react? The AMA’s validation of web-based technologies tends to commoditize the traditional EMR and move it to looking more like a back-end data repository than a front-end, high value-added collaboration and coordination tool.
Disclosure: RMD Networks is a client of Better Health Technologies.
Article Series - The Dog Manifesto: A Disruptive Innovator's Guide to Health IT
- Will HITECH Lead to Innovation? The Continuing Cat/Dog Dialogue
- Dogged Optimism: Five Innovative Aspects of HITECH
- Feline Foot-Dragging: Three Non-Innovative Aspects of HITECH
- Wait and See: What’s Unclear or To-Be-Determined (TBD) About HITECH.
- Can Cats Think Outside the Box? Here’s a Role Model.
- Stand for Quality Group: “Link HIT Investment to Quality Improvement”
- EHR 2.0: Thinking Outside the Cat Box
- Stunning Announcement: AMA Goes to the Dogs in Deal With Physician Web Portal Company
- Markle v. HIMSS: Differing Views of “Meaningful Use” and “Certification”
- Time for EHRs to Become Plug-and-Play
- Blueprint for Change: From EMR 1.0 to Clinical Groupware (EHR 2.0)
- Joe the Doctor: “…’scuse me, why do I want to bet-my-practice on an EMR?”
- RHIOs Emerging From Coma
- HIT Policy Committee Recommends “Minimum” Certification of EHRs
- PR Blunder of the Year: Federation of American Hospitals Says Meaningful Use Should Not Tie to Quality Improvement
- The Third Rail in HITECH Implementation: “Please Don’t Make Us All Speak Latin”
- Senator Grassley: You’re on Track About EMR Problems, But Here Are Some More Questions to Ask
- John Halamka’s Stunning 180: “Dogs and Cats Should Live in Harmony”
- Feedback Rolls in on Halamka’s New Stance on Standards: Cats Pissed, Dogs Thrilled
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Tags: business model, care coordination, certification, EHR, EHR 2.0, EMR, HITECH, meaningful use, platform, primary care