Reprinted courtesy of mcol
Would your personal experiences and observations of healthcare social media indicate that real engagement is generally occurring, or to-date Is it mostly just promotion and marketing “fluff” that is being facilitated – and how can healthcare engagement objectives be better met?
Founder, Center for Health Value Innovation
As a person who uses social media to advance healthcare ideas, projects and policies, I’m obviously intrigued and excited about social media mean to the connected health. The opportunity to learn and share globally is huge, but it can be debilitating because of the vastness. So the question of “fluff” is excellent: who and how one interacts and is reciprocated is paramount to the success of healthcare social media, otherwise known as #HCSM or, often, socmed or somed. For those who understand the intent of each venue, harnessing and engaging the crowds is powerful. For those who don’t, here’s a quick primer:
Twitter is the headline, Facebook is the abstract, LinkedIn is the targeted focus on business (which, while it may seem more targeted, is actually broadening in scope everyday), YouTube is the movie trailer for coming attractions, Pinterest is the commercial, blogging is the foundational “home” that launches all of these apps, and it grows from here.
Social media shares information with those who care to tune in. Most definitely it’s not “fluff,” unless posts of any kind turn to deep, self-revelatory items or soundbites with little backup. Folks must choose their “channels” carefully, and even within, choose their “follows” even more carefully. I find that follow many, and many follow me, but I choose focus and interaction as my own work evolves.
The promise of social media lies in the interaction of the healthcare and healthy lifestyle systems with the end user, the consumer. With EHRs changing and merging along with the mergers and acquisitions within the healthcare delivery system, socmed can get confusing, cumbersome, and, in my efforts, often is turned off to the very persons who need the engagement: the patients and their families. That throws the consumerism into the user’s choice rather than a shared decision, where it would be more valuable.