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Uncategorized

Resolving the ROI Debate – A Call for Transparency

June 15, 2005

Editorial

What if your car buying experience went something like this?

Car manufacturer A says: “Our car does 0 to 50 in 5.3 seconds and our crash test showed that occupants had a 98.3% chance of survival”
Car manufacturer B says: “Our car does 0 to 80 in 9.8 seconds and our crash test showed that occupants had a 97.4% chance of not sustaining serious injuries”

How could you possibly compare these claims? You couldn’t. Yet, this is what its like to buy disease […]